2020 Service Provider’s Guide to Navigating 5G Business (a more simplified approach)

5G-business-service-providers-guide
5G-business-service-providers-guide
5G-business-service-providers-guide

What is the service provider’s role in the enterprise digitalization process? How can you help your customers while capitalizing on 5G business opportunities?

  • Lead confidently with your 5G services/solutions first. Enterprises need to trust and know that you’re on board and have their best interests in mind.
  • Be clear about what role you play in the digitalization process. Don’t focus on everything. Choose your key services (the ones you do best) and build partnerships for the rest.
  • Instead of focusing on volume, focus on value. This is one of the most brilliant concepts in this new Ericsson report. Focusing on volume assumes all customers are the same. By focusing on providing value, you acknowledge that each customer is unique, with unique goals and challenges.
  • In order to successfully make the switch to focusing on value (instead of volume), you must get in the trenches with your customers. It requires an intimate understanding of their 5G business goals. It requires understanding how they do business, and where they see themselves in the future. The service providers who take the time to get to know enterprises on this level will succeed.

Still not sure which direction to go to maximize your 5G business? You aren’t alone.

There are several paths that service providers could take in the digitalization landscape. Within Ericsson’s three existing service provider roles, they have identified six paths, each contributing a specific value to enterprise digitalization.

5G-business-service-providers-guide

Next, I want to highlight 3 simple takeaways.

  • Your enterprise customers don’t want to pay more than they’re already paying for your services. (this is a general rule of thumb — there are some exceptions)
  • No matter how impressive a 5G service or solution is, if your customer isn’t willing to pay for it, you should rethink it. (why would you invest in it if your customers won’t?)
  • The importance of automation can’t be overstated. As one business developer said, “Automation is going to skyrocket.” We are already seeing this.
5G-business-service-providers-guide

In the opening of this article, I said that emerging technologies make me feel like a child again.

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Tech journalist, Apple ACN, Digital Transformation, IoT, 5G, AI and the future of tech.

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Diana Adams

Diana Adams

Tech journalist, Apple ACN, Digital Transformation, IoT, 5G, AI and the future of tech.

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