5G for Consumers: Behind the Scenes of Bringing 5G to You and Me

I’ve Organized the Info into 7 Categories:

1. 5G for Consumers: We Want What We Want, When We Want It

  • There’s a high interest for 5G among consumers.
  • Consumers are willing to pay for new 5G capabilities.
  • Based on a global population, Ericsson found that half of all consumers moving from a 4G to a 5G subscription are willing to pay a price premium of around 20% if more value is provided in the subscription. This represents one billion smartphone users.
  • 5G for consumers represents a lucrative potential for operators to create and capture new value in the consumer business.
5G-for-Consumers-Service-Bundling

2. Growth of Mobile Subscribers and Device Availability

5G-for-consumers-2020-scale
(THE ROW IN GREY REFERS TO 2019, THE ROW IN ORANGE REFERS TO 2020)

3. Interoperability Testing

5G-for-consumers-device-availability

4. Spectrum Allocations

5. Rollout of the Radio Network

6. 5G Support in the Core Network

CX

Edge Computing

7. The Overall Market Plan

  • Pricing (No matter how cool a service might be, if consumers won’t pay for it, it’s worth reconsidering.)
  • What add-on services would be good to bundle? (immersive media, live event experiences, cloud gaming, etc.)
  • What are the guarantees? 5G offers increased reliability — does that have a monetary value to consumers?
5G-for-consumers-services

Final Thoughts: 5G for Consumers

5G for Consumers: Six Takeaways

  1. Consumers are willing to pay more for 5G.
  2. 5G adds value to consumers. That value is captured in exclusive offerings.
  3. 5G is not just bigger and better. It’s a platform with a potential for something entirely new.
  4. Early operators are starting to explore new offerings and business models, co-created with their ecosystem of partners.
  5. 5G monetization requires new pricing models (i.e. service-based pricing and device-based pricing).
  6. Cloud gaming, immersive media and live event experiences are examples of service bundles. (Imagine having a front row seat at the next Olympics or World Cup, without leaving your home.)

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Tech journalist, Apple ACN, Digital Transformation, IoT, 5G, AI and the future of tech.

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Diana Adams

Diana Adams

Tech journalist, Apple ACN, Digital Transformation, IoT, 5G, AI and the future of tech.

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