5G for Consumers: Behind the Scenes of Bringing 5G to You and Me

I’ve Organized the Info into 7 Categories:

1. 5G for Consumers: We Want What We Want, When We Want It

Let’s begin this journey from a broad perspective, and we’ll work our way down to a narrow view of what happens behind the scenes on the road to 5G.

  • There’s a high interest for 5G among consumers.
  • Consumers are willing to pay for new 5G capabilities.
  • Based on a global population, Ericsson found that half of all consumers moving from a 4G to a 5G subscription are willing to pay a price premium of around 20% if more value is provided in the subscription. This represents one billion smartphone users.
  • 5G for consumers represents a lucrative potential for operators to create and capture new value in the consumer business.
5G-for-Consumers-Service-Bundling

2. Growth of Mobile Subscribers and Device Availability

Now that we know what consumers want, let’s talk about how that relates to the growth in mobile subscribers and device availability.

5G-for-consumers-2020-scale
(THE ROW IN GREY REFERS TO 2019, THE ROW IN ORANGE REFERS TO 2020)

3. Interoperability Testing

Link to learn moreTechnology Milestones: Showcasing 5G NR Interoperability

5G-for-consumers-device-availability

4. Spectrum Allocations

Link to learn moreFuture Spectrum

5. Rollout of the Radio Network

Link to learn moreNew Deployment Solutions for 5G

6. 5G Support in the Core Network

Link to learn moreTransforming 4G into 5G: Ericsson’s Dual-Mode 5G Cloud Core

CX

Another very important step forward requires that operators make sure the experience on a 5G network is fundamentally superior to that of a 4G network — and not just the end-user experience.

Edge Computing

There have also been many discussions about where the computing takes place, where the data sits, and how the data is kept secure. Imagine the example above with remote robotic surgery. Edge computing will become a huge enabler to facilitate more remote automation since the power needs to be closer to where the action is (i.e. smart manufacturing or high quality online gaming for consumers).

7. The Overall Market Plan

Link to learn moreWorking Towards a “5G for Consumers” Future

  • Pricing (No matter how cool a service might be, if consumers won’t pay for it, it’s worth reconsidering.)
  • What add-on services would be good to bundle? (immersive media, live event experiences, cloud gaming, etc.)
  • What are the guarantees? 5G offers increased reliability — does that have a monetary value to consumers?
5G-for-consumers-services

Final Thoughts: 5G for Consumers

Before I developed an understanding about what happens behind the scenes, I thought 5G was just another G. I thought someone in a building somewhere could just flip a switch, and it would turn on.

5G for Consumers: Six Takeaways

  1. Consumers are willing to pay more for 5G.
  2. 5G adds value to consumers. That value is captured in exclusive offerings.
  3. 5G is not just bigger and better. It’s a platform with a potential for something entirely new.
  4. Early operators are starting to explore new offerings and business models, co-created with their ecosystem of partners.
  5. 5G monetization requires new pricing models (i.e. service-based pricing and device-based pricing).
  6. Cloud gaming, immersive media and live event experiences are examples of service bundles. (Imagine having a front row seat at the next Olympics or World Cup, without leaving your home.)

--

--

Tech journalist, Apple ACN, Digital Transformation, IoT, 5G, AI and the future of tech.

Love podcasts or audiobooks? Learn on the go with our new app.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Diana Adams

Diana Adams

Tech journalist, Apple ACN, Digital Transformation, IoT, 5G, AI and the future of tech.